The Unboxing Experience - Apple iPhone 6 launch

Posted by Celia Law on 9 Sep 2014 13:51:54

With today being the launch of the iPhone 6, call us packaging geeks, but we are just as excited to see the box, touch the packaging, smell the newness, and watch the handset glide into our hands. We kinda want to see the new iPhone too...

Rumour has it that Apple have an Unboxing Room, where they ensure in minute detail that their customers unboxing experience is nothing short of breath taking. Therefore, as folks striving for Apple's perfection, we have decided to focus on the very same subject. 

What should the Unboxing Experience deliver?

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Cardboard Engineering - Reducing Environmental Impacts

Posted by Celia Law on 7 May 2014 13:39:04

Cardboard Engineering is the technical use of card to be used in a particular application, for example a box designed specifically for a certain product and its component parts. As packaging designers we have found that cardboard has a wealth of benefits over other materials; the speed to adapt a design, the innovation it takes to fulfill the customers brief and the lower cost of production, not to mention the large range of cardboard substrates available.

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Sample - How To Post

Posted by Celia Law on 4 May 2014 13:45:55

INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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The benefits of outsourcing (e-fulfilment)

Posted by Celia Law on 7 Jan 2014 13:30:34

Instant gratification is the new norm when buying on-line.

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Sales Promotions & Point of Sale Display

Posted by Celia Law on 26 Nov 2013 13:24:28

Due to the interest this piece raised we're re-publishing it for those of you that missed it last time.

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