The surprising profits behind ‘Unboxing' videos…

Posted by Dominic Bryant on 16 Nov 2016 19:59:48

Christmas is almost upon us, which means that Youtube is about to be swamped by unboxing videos. For anyone yet to stumble upon this bizarre genre, these clips involve a disembodied, monotonal voice providing the narration as the latest high-tech gadget is released from its packaging.

Unboxing

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Unboxing

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What next for Laptop and Notebook packaging?

Posted by Dominic Bryant on 2 Nov 2016 09:24:20

Over the years, various forms of laptop and Notebook packaging have been employed by manufacturers. Traditionally, a relatively normal box, perhaps one that is elaborately printed with enticing graphics combined with a die-cut cardboard fitting, envelopes the laptop. This will protect the device from damage in transit but where is the innovation?

 

Laptop Packaging

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Laptop Packaging

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The beautiful minimalism behind Apple's product packaging

Posted by Dominic Byrant on 21 Oct 2016 18:22:30

Packaging can sometimes be just as important as the item it contains, at Cellpak we have a saying, "a product is perceived by how it is received."

Apple Boxes

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Apple Boxes

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Lessons from the Samsung Galaxy Note 7 battery fire issue

Posted by Dominic Bryant on 14 Oct 2016 17:14:02

As we have highlighted previously, lithium ion batteries are highly regulated when it comes to freight and distribution. However, the spate of fires associated with the new Samsung Galaxy Note 7, and the subsequent global recall, should act as a major wake up call across the smartphone supply chain.

Samsung phone

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Samsung phone

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MVNO strategy: Thick or Thin - the advantages of being Lean

Posted by dominic bryant on 1 Sep 2016 13:21:00

By outsourcing supply chain, distribution and customer services, MVNO start-ups can benefit from economies of scale, infrastructure, and otherwise unavailable expertise and prior learning, to reduce risk, time and cost in bringing their service to market.  But why stop there?

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